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Marketing Essentials
The essentials of marketing a membership organisation: understanding your audiences, planning campaigns that recruit and retain, and measuring what works.
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£300.00
Non-member
£500.00
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Membership is a product people choose to buy again every year. This course looks at how to describe its value clearly, reach the people most likely to join, and keep existing members engaged enough to renew.
You will build a simple campaign plan for your own organisation during the day, and leave with the tools to measure it.